Tag Archives: Vancouver Craft Beer Week

RainCity Brands is Now “Copper & Theory”!

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We’ve changed our name! RainCity Brands is now “Copper & Theory”.

As of today, RainCity Brands, Inc. will begin conducting business as “Copper & Theory Artisan Beer Supply Co.”. This name change allows us to present our beers in a brand new light, and this is a big win for our suppliers and our customers at the retail and restaurant level, and a first step towards fulfilling our larger, long term goals. In 2013 we’ll be introducing some AMAZING new brands while doing a lot more to get our beers out into the market and noticed by beer drinkers. This great new brand is just the beginning…

Why, you ask…?

We wanted a new name and a new brand image to help us fulfil our mission of changing the beers people drink and how they drink them. While “RainCity” served us very well over the last few years, it has some limitations. First and foremost, there are about a dozen other great companies with the same name here in Vancouver (RainCity Grill, RainCity Studios, RainCity Rock, RainCity Bikes, etc… in fact, RainCity Bikes just changed their name in 2012…). Secondly, RainCity says “Vancouver”, but we’ve got customers EVERYWHERE in BC, not just Vancouver, and that also limits our future expansion plans to other markets. Lastly, our old name didn’t really do much to honour our love of beer’s history, science, industry and artistry – which are all things we love about this majestic beverage.

How will this affect you?

Our new brand allows us to be a more prominent and authoritative voice for Craft Beer. It’s more professional and lasting than our old branding, and it’s something we’re very proud to put out into the world. As a result we will be doing just that, and you’ll see us, and our beers more often.

Our new website is, in our opinion, the best agency/importer website in the province, for beer, spirits, or wine. We will still be improving it from here on, but upon it’s launch we will be featuring high resolution bottle shots all products, along with detailed descriptions of the beers. There will be more great features to come, all designed to inform you about the products and where they can be found.

We’re also implementing a new toll free number and phone system to improve our service, and we’ll be launching new marketing and promotional materials, as well as creating a roster of innovative promotional events.

So….. why “Copper & Theory”?

Copper of course references the metal, copper (Cu), the age old material that was once so prominently used in the brewing industry. Some brewers still use copper, though it’s largely fallen out of favour due to practical reasons and has been replaced by the more durable and cheaper stainless steel. Beer has such incredible history, and has impacted industry and economics for the at least the last thousand years. So for us, this one word evokes a lot more than an element on the periodic table.

The word “Theory” is a nod fellow beer nerds, brewers, and drinkers everywhere that may often be found dissecting the alchemy of malting, the conversion of simple starches to sugars, or perhaps the subsequent fermentation that creates alcohol – you get the idea: To truly love beer one must appreciate the science and artistry that goes into it. And it has always been our goal to spread that knowledge to the masses.

And lastly, we just think it sounds good :)

So… we proudly present to you, Copper & Theory, same great beers, same cool kids behind the helm, but we got a haircut and bought a fancy new suit.

Happy New Year, and Happy Drinking!!

Vancouver Craft Beer Week

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It’s Vancouver Craft Beer Week!

Here’s an overview of what we’re doing!

Monday May 9th

Belgian Beer Showcase at BierCraft Bistro – Experience the best of Belgium. We will be pouring a selection of beers from Cantillon and De Ranke. All told this event will feature over 50 different beers including, St. Bernardus 12, La Chouffe, Houblon, Rochefort 10, Orval, Maredsous, Duvel. The ticket price includes a tasting glass, beer tastings and unlimited Belgian frites and Belgian bier & beef stew. To ensure your safe return home, BierCraft will be providing a free shuttle service within a 30-block radius.

Tickets: https://www.eztix.co/kiosk/2920

Tuesday May 10th

Upright and Driftwood 4 Course Dinner

Featuring cross-border brethren Brewmaster Jason Meyer of Driftwood Brewing and Brewmaster Alex Ganum of Upright Brewing, this night will feature a four-course dinner and six fine selections (three Upright, three Driftwood) from these industry trailblazers.
In keeping with the theme, jazz musician Paul Plimley will perform the evening’s soundtrack. Come out to enjoy select beers, upright-bass grooves, and bold menu items designed to tantalize the adventurer in all of us.

Please arrive by 5:30pm. Alibi opens to the public at 9:30pm

Tickets: https://www.eztix.co/kiosk/2950

Wednesday May 11th

“Brewing Up Cocktails” at The New Oxford

Ezra Johnson-Johnson from Brewing Up Cocktails will be here to perform some alchemy with Ninkasi Brewmaster Jamie Floyd’s creations. Ezra cofounded “Brewing Up Cocktails” in Portland, and has been doing amazing things with beer from Upright and Ninkasi. Ezra also works at Upright and runs the New School Beer Blog. A very talented man! $10 gets you in and gets you your first cocktail.

Tickets: https://www.eztix.co/kiosk/2982

Thursday, May 12th

Brothers in Hop

Three of the Pacific Northwest’s best breweries are teaming up to present Brothers in Hop at the Alibi Room. Join Red Racer’s Gary Lohin, Ninkasi’s Jamie Floyd and Hopworks’ Ben Love for an evening of hop forward ales and locally sourced food. This all-inclusive event will allow you to socialize with brewers and beer fans alike in an evening that’s sure to please your palate. The Alibi Room urges you to be responsible, respect their neighbors, and enjoy free reign over the nine featured beers.

Tickets: https://www.eztix.co/kiosk/2977