We’ve changed our name! RainCity Brands is now “Copper & Theory”.
As of today, RainCity Brands, Inc. will begin conducting business as “Copper & Theory Artisan Beer Supply Co.”. This name change allows us to present our beers in a brand new light, and this is a big win for our suppliers and our customers at the retail and restaurant level, and a first step towards fulfilling our larger, long term goals. In 2013 we’ll be introducing some AMAZING new brands while doing a lot more to get our beers out into the market and noticed by beer drinkers. This great new brand is just the beginning…
Why, you ask…?
We wanted a new name and a new brand image to help us fulfil our mission of changing the beers people drink and how they drink them. While “RainCity” served us very well over the last few years, it has some limitations. First and foremost, there are about a dozen other great companies with the same name here in Vancouver (RainCity Grill, RainCity Studios, RainCity Rock, RainCity Bikes, etc… in fact, RainCity Bikes just changed their name in 2012…). Secondly, RainCity says “Vancouver”, but we’ve got customers EVERYWHERE in BC, not just Vancouver, and that also limits our future expansion plans to other markets. Lastly, our old name didn’t really do much to honour our love of beer’s history, science, industry and artistry – which are all things we love about this majestic beverage.
How will this affect you?
Our new brand allows us to be a more prominent and authoritative voice for Craft Beer. It’s more professional and lasting than our old branding, and it’s something we’re very proud to put out into the world. As a result we will be doing just that, and you’ll see us, and our beers more often.
Our new website is, in our opinion, the best agency/importer website in the province, for beer, spirits, or wine. We will still be improving it from here on, but upon it’s launch we will be featuring high resolution bottle shots all products, along with detailed descriptions of the beers. There will be more great features to come, all designed to inform you about the products and where they can be found.
We’re also implementing a new toll free number and phone system to improve our service, and we’ll be launching new marketing and promotional materials, as well as creating a roster of innovative promotional events.
So….. why “Copper & Theory”?
Copper of course references the metal, copper (Cu), the age old material that was once so prominently used in the brewing industry. Some brewers still use copper, though it’s largely fallen out of favour due to practical reasons and has been replaced by the more durable and cheaper stainless steel. Beer has such incredible history, and has impacted industry and economics for the at least the last thousand years. So for us, this one word evokes a lot more than an element on the periodic table.
The word “Theory” is a nod fellow beer nerds, brewers, and drinkers everywhere that may often be found dissecting the alchemy of malting, the conversion of simple starches to sugars, or perhaps the subsequent fermentation that creates alcohol – you get the idea: To truly love beer one must appreciate the science and artistry that goes into it. And it has always been our goal to spread that knowledge to the masses.
And lastly, we just think it sounds good
So… we proudly present to you, Copper & Theory, same great beers, same cool kids behind the helm, but we got a haircut and bought a fancy new suit.
Happy New Year, and Happy Drinking!!